The blog world has been good to Annie sloan and her Chalk Paint. She has direct access to her customers, instant feedback and especially in America, her business has been a marketing success with the likes of Miss Mustard Seed championing her paint. Annie feels that one of her points of difference is that she, having been a shop owner and painter for many years, really understands her stockists, is able to support them better and she likes to encourage creativity in them. She has a huge range of stockists all over the world, many are furniture painters or homeware businesses but she also has florists and interior designers etc. She said one thing she likes about her stockists is that walking into their stores they all feel different and interesting.
And thus Annie Sloan Chalk Paint was born.
Annie feels very strongly about wanting her Chalk Paint to be a success here in Australia. Although she's lived in the UK for 50 years she was born in Sydney and lived her till she was 10. She was initially told as a child that her family were just visiting the UK and it wasn't till she was about 15 that she realised they were there to stay. But once an Australian, always an Australian - I think this beautiful country of ours is in our blood. Annie says that they will often be in different parts of the world (Spain etc) and she'll turn to her husband David and say "Wow this feels like Australia!" So hopefully we'll see a bit more of her down here. I personally would love to do a workshop with her. As I'm sure many of you would.
So I'd better get stuck into some projects and use my new paint.
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