I could have easily titled this blog post "How not to style furniture for sale" but then again I like it when I find furniture not styled or photographed well, or not dusted, or the name incorrectly spelled as that usually means I can buy it at a very good price.
I bought this console online via classified ads and there was only one tiny out of focus badly lit photo. I could just make out enough of the shape to take a risk to buy it and drive the distance to pick it up. The buyers were a lovely couple who had lots of quite ornate furniture in their house and the husband thought this console table wasn't ornate enough. (The wife loved it though and was a bit sad about letting it go) but they sold it to me at a very good price as they hadn't had any other interest in it.
|the sellers only photo|
It was extremely shiny, high gloss varnish in brown , but the console is solidly made, a lovely shape, with three dovetailed drawers on runners.
I knew that ASCP French Linen would make it all much better! I gave this piece a very good sanding. While Annie Sloan Chalk Paint is capable to adhering to furniture with no sanding required, it works much better on rougher, less glossy pieces. Paint needs a little key to adhere. Sanding will provide that key. You do not need to fully strip the piece though, just a good light sanding is required. I will post more about sanding furniture tomorrow. I gave the piece two coats of ASCP French Linen and then when it was dry and the paint had cured for a day I waxed it first with ASCP Clear Wax and then gave it a white washed look with Miss Mustard Seed White Wax. This toned down the French Linen and gave it a bit of a coastal feel. I then distressed the edges of the console and drawers. Once the wax had dried enough I buffed the piece for a lovely sheen.
The day I finished it and had it in my room to photograph, my husband threw a surprise birthday party for me and one of my friends saw it and bought it. They have been looking for a console for their lounge room for over a year so I am happy they loved this one enough to buy it.
Tips for online selling
So when you are selling your old furniture online, I have a couple of points to remember to maximise your sales price:
- dust and clean it (a little Mr Sheen can work wonders)
- good even lighting for photographs (natural light is best)
- make sure you photos are in focus, (try using a tripod)
- pretty styling
- no background junk
- correct spelling of item name
- correct category insertion (on ebay, gumtree etc)
- you can always come down in price, but you can't go up